A news alert is a short piece of information about an event or development. They’re often used to inform the public about developing news, and can be disseminated across a variety of platforms including TV, radio, websites and social media. News alerts focus on delivering verified facts in a concise, structured format that’s easy to read and understand. Different formats can include breaking news to cover immediate events, feature stories that explore topics in greater depth, or investigative reports shedding light on hidden truths or complexities.
Unlike other types of writing, like technical or creative writing, which can sometimes focus on embellishment, news articles prioritize delivering verified facts in a timely manner to inform and engage readers. They can take a range of forms from a one-page announcement targeted at local reporters to press releases distributed through wire services, and must always be rooted in the five Ws: Who, What, When, Where, and Why. They’re also typically written in narrative form, with a captivating headline to grab the reader’s attention and an explanation of why the story is newsworthy.
The goal of a media alert (also known as a media/news advisory) is to invite local reporters to your event ahead of time. Usually less than a page long, it should be clearly marked “MEDIA ADVISORY” in all caps at the top and include your contact information at the bottom. It should also emphasize anything that makes the event unique or of interest to a reporter in your area, like if a local newsmaker will be attending.