Getting your client’s news featured in the media can boost their profile and attract new customers. But, mastering how to create impactful media alerts is not an easy feat. This article reveals 13 invaluable tips that will help you craft media alerts that will resonate with your audience and set you up for PR success.
A news alert (also known as a “media advisory”) is an announcement of an upcoming event, especially one for journalists. It is used to convince reporters that your event is a genuine news story and worth coverage.
The first step is to determine who your target audience is, and when they’ll be most receptive to receiving your news. Once you’ve identified your target audience, you can then decide which media outlets to send your media alerts to. This may include local television, radio, and newspapers that cover your clients’ communities. You may also want to consider reaching out to wire services like the Associated Press who often produce daybooks of events for their readers.
When creating an alert, be sure to keep it relevant to your client’s business and their current projects. Avoid broad keywords such as “technology,” “SEO,” or “restaurants” as these will quickly flood your inbox with irrelevant content.
Lastly, when writing an alert or a release, always provide contact information for one person from your client’s chapter who can respond to any follow-up questions. This will help you build trust with the reporter and establish your client as a reliable source of information.